Blog

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2025 April 16rd

The Psychology of Habit Formation in Fitness: Why Members Stay or Leave

When a gym member signs up, the assumption is simple: they’ll come, they’ll ...

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2024 December 06rd

Fitness Trends for 2025: Mastering Retention for Growth

As we look ahead to 2025, the fitness industry is at a pivotal moment. While attracting ...

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2024 September 10rd

Leveraging Data Analytics to Predict and Reduce Gym Member Churn

In the fitness industry, member retention is a critical factor for sustained success. Data analytics ...