About Us


Our journey

InovFitness is a Portuguese start up, owned by SC Investments.
The company is the result of a spinoff of SC Fitness (Fitness company) and Inovretail (Retail technology company), whose objective is to improve the retention of gyms around the world.

Its differentiation lies in the implementation of a joint consultancy and technology strategy.
The consultancy is based on the analysis of consumer behavioral patterns and the construction of the new customer life cycle.
The technology uses a customer interaction tool and an analysis of the main KPI’s and analytics.

Mission, Vision and Values


Our mission

Fueling Fitness Success: Retaining Clients, Maximizing Growth.

Our vision

Leading the Evolution of Fitness Retention, Redefining Industry Standards.


Elevating Fitness Businesses through Innovative Technology and Bespoke Support.

Meet the team

José Teixeira


João Reis e Silva

Commercial Director

Tomás Lobo Sequeira

Software developer

Guilherme Pacheco

Software developer

José Dias

Product Manager

Mauro Rocha

Support Specialist

Jessica Sá

Business Analyst

Bruna Ruiz​

Deployment Manager

João Pereira

Software Specialist

Alexandre Freitas

Business intelligence Manager

Diogo Jácome

Business Analyst

improve your user retention

Using your customers data, science latest research, and the market’s best practices