InovFitness is a Portuguese start up, owned by SC Investments.
The company is the result of a spinoff of SC Fitness (Fitness company) and Inovretail (Retail technology company), whose objective is to improve the retention of gyms around the world.

Its differentiation lies in the implementation of a joint consultancy and technology strategy.
The consultancy is based on the analysis of consumer behavioral patterns and the construction of the new customer life cycle.
The technology uses a customer interaction tool and an analysis of the main KPI’s and analytics.