Rewind our 2024

In 2024, we embarked on a journey across various corners of the globe, immersing ourselves in diverse cultures and connecting with industry leaders. Here’s a glimpse into our activities during the initial months of the year:


Our travels commenced with a tour of the UK, where we engaged with operators in Manchester, Bolton, Wigan, and London. A highlight was our participation in the UK Active Uprising event in London, providing invaluable insights into the cutting-edge initiatives driving fitness trends in one of the world’s most advanced countries.


Venturing into Riyadh, Saudi Arabia, we participated in the Beyond Active EMEA Festival, a meticulously organized event characterized by stimulating discussions, insightful club visits, and the warm hospitality of the Saudi community. Over two days, we fostered meaningful connections with local operators and suppliers, delving into the present and future landscape of this dynamic market.


Our presence at IHRSA in Los Angeles marked a pivotal moment as we officially introduced ourselves to the American market, spanning the US and South America. Positioned at the international lobby, we engaged in 21 productive meetings with operators worldwide, seizing exceptional learning opportunities, including insightful interviews with industry luminary Mark Mastrov, founder of 24 Hour Fitness.


At FIBO, Europe’s premier health and fitness forum, we were energized by the industry’s resurgence from the challenges of the pandemic, as evidenced by the insightful Deloitte State of Fitness Report. Setting up camp in Tech Valley, Cologne, our team engaged in over 80 conversations with operators from around the globe. Our CEO, Jose Teixeira, further shared expertise as a guest speaker at the Italian and Latin American forums, underscoring our commitment to global collaboration and innovation.


We can’t wait for what is coming next. Follow us to discover more!